The First Sale Checklist: 12 Things to Check Before You Spend a Cent

A plain 12-point checklist for a complete beginner with no audience, website or product. It comes from mistakes I made in 30 years of selling online.

• How to check an offer before you put any money into it
• Why paying for ads can bring clicks and still no sales
• Why you should not build everything on a platform you don't control
• What to do about search traffic that can disappear overnight
• How to look after your email list from day one
• No hype and no promises of fast money, just what I wish I had known

Written by Cal, who has been selling online for 30 years and has made most of the mistakes already.